A confidential counselling service for employees

Corecare helps improve productivity by reducing employee stress throughout an organisation. The Employee Assistance Programme is a confidential, external counselling service for all employees and, where appropriate their family members.

This start-up company needed an identity to help create recognition and a reputation in the marketplace for providing a quality, trusted service. The logo and marketing literature combines nurturing wood-cut styled imagery with uncoated, textured paper and onion skin inserts to create a sense of heritage and an impression that Corecare is an established company.

CLIENT: Corecare Limited
AGENCY: Light & Coley