Travel Information at the passenger’s fingertips

Gatwick Airport identified the need to update the travel information they provide as part of a continual drive to improve their customer service. It is important for a passenger arriving at Gatwick Airport to access the right mode of transport to their final destination, easily and efficiently. Sometimes there's only one option. However, in most cases, there are choices available, usually involving cost or time.

I created a suite of leaflets that cover four geographical regions, North, South, East and West. Two additional specific leaflets for London and local travel complete the options available. Each leaflet covers all modes of public transport to that area and includes easy to follow maps and timetables.

Custom-made dispensers holding 4,000 leaflets are situated in Baggage Reclaim and Arrivals areas. Passengers can now easily pick up a leaflet as they pass through. Each leaflet folds neatly down to A6 and fit conveniently into a jacket pocket or handbag. A QR code allows the user to access the information on their phone or tablet. A simple and effective solution.

Over the years, I have also designed a wide range of corporate literature for Gatwick Airport which includes their Air Surface Access Strategy (ASAS). CLICK HERE to view.

 

CLIENT: Gatwick Airport Limited
AGENCY: No-Nonsense Design Limited