As part of the initial brief, I created a suite of colourful and eye-catching employer focused corporate brochures. These explain how to implement these three well-known voucher schemes throughout an organisation. In addition, a supporting information pack that includes explanatory booklets and application forms is available for all employees.

Since the 1950's, millions of people have benefited from receiving Luncheon Vouchers as part of employee recognition and reward schemes. This tried, tested and highly successful system was extended as part of a Government initiative to include Eyecare and Childcare Vouchers in order to further promote employee wellbeing.

Employees receiving Childcare Vouchers also had free and unlimited use of Childcare Solutions, a nationwide helpline providing information and advice on a wide range of child care and parenting issues. I designed a range of support material and had fun creating a distinct identity using simple illustrations and bold typography, whilst retaining a strong corporate feel.

CLIENT: LV Group part of Accor SA